2020 WRAPPED FREE

Commentators have also analyzed the effects of Spotify Wrapped on the music industry, and contrasted it with offerings by other streaming services.

2020 WRAPPED FREE

The marketing campaign has been both praised and criticized for effectively providing Spotify with free advertising, and has been discussed in connection with broader questions about data and Spotify's use of it. Its release in early December each year, generally accompanied by billboards and television advertisements, has historically correlated with a boost to Spotify's app store ranking. Spotify Wrapped is shared widely on social media each year, and has led millions of people to promote Spotify on their social media accounts. While Spotify Wrapped is commonly referred to as an annual collection of data, only activity from January 1 to October 31 is counted for any given year. In addition to individualized data, Spotify Wrapped also includes information about activity on the Spotify platform as a whole. Producers of content on the platform also have access to a version of Spotify Wrapped, which includes the number of times their content has been streamed that year. Spotify Wrapped typically includes the five musicians a user has listened to most often, the songs which they have listened to most, and their favourite music genres. Released annually in early December since 2016, the campaign allows Spotify users to view a compilation of data about their activity on the platform over the past year (from January 1 through October 31) and invites them to share it on social media. Eternal Atake (Deluxe) – LUV vs.Spotify Wrapped is a viral marketing campaign by Spotify.

“ Life Is Good (feat Drake)” by Drake, Future.

“ ROCKSTAR (feat Roddy Ricch)” by DaBaby, Roddy Ricch.

“ Roses – Imanbek Remix” by Imanbek and SAINt JHN.

Spots three and four were Lifestyle & Health and Arts & Entertainment, respectively followed by Education.

The top podcast genre of the year was Society & Culture, followed by Comedy.

The fourth most popular podcast is The Michelle Obama Podcast, followed by the comedy/advice show Call Her Daddy. Coming in second and third are TED Talks Daily and The Daily, showing that listeners were staying in the know as usual.

The Joe Rogan Experience takes the number one slot for most popular podcast of the year globally.

The year’s most popular Spotify editorial playlist is Today’s Top Hits, which has more than 27M followers.

Rounding out the list of top albums are Harry Styles’ Fine Line and Dua Lipa’s Future Nostalgia.

The most-streamed album globally of 2020 is Bad Bunny’s YHLQMDLG with over 3.3 billion streams, followed by The Weeknd’s After Hours and Post Malone’s Hollywood’s Bleeding.

In the second and third spots respectively, are Tones And I’s “ Dance Monkey” and Roddy Ricch’s “ The Box.” The fourth most-streamed song of the year is “ Roses – Imanbek Remix” by Imanbek and SAINt JHN, followed by Dua Lipa’s “ Don’t Start Now.”

The most-streamed song of 2020 is The Weeknd’s “ Blinding Lights” with almost 1.6 billion streams this year.

Coming in as the fourth and fifth most-streamed female artists are Dua Lipa and Halsey.

Billie Eilish continues her reign as Spotify’s most-streamed female artist for the second year in a row, followed by Taylor Swift and Ariana Grande in the second and third spots.

Following Bad Bunny is Drake and the third most-streamed artist of the year is J Balvin, followed by the late rapper Juice WRLD and The Weeknd.

With more than 8.3 billion streams this year, Puerto Rican rapper Bad Bunny Spotify’s most-streamed artist of 2020.

As they do at this time every year, Spotify has unveiled the top artists, albums, tracks, playlists and podcasts that its 320 million users streamed the most in its survey 2020.

2020 wrapped